best solution manual and testbank

Solution manual for Foundations of Marketing 6th Edition William M. Pride

$49.99 $31.99

Solution manual for Foundations of Marketing 6th Edition William M. Pride

Foundations of Marketing 6th Edition William M. Pride Answers to end of chapter questions

Full chapters are included

 

Download Free Sample

You want Test bank?

complete the look
  • Test bank for Foundations of Marketing 6th Edition William M. Pride
    Sale!

Solution manual for Foundations of Marketing 6th Edition William M. Pride

Table of Contents

PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.
1. Customer-Driven Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
3. The Marketing Environment, Social Responsibility, and Ethics.

PART II: MARKETING RESEARCH AND TARGET MARKETS.
4. Marketing Research and Information Systems.
5. Target Markets Segmentation and Evaluation.

PART III: CUSTOMER BEHAVIOR AND E-MARKETING.
6. Consumer Buying Behavior.
7. Business Markets and Buying Behavior.
8. Reaching Global Markets.
9. E-Marketing, Digital Media, and Social Networking.

PART IV: PRODUCT AND PRICE DECISIONS.
10. Product, Branding, and Packing Concepts.
11. Developing and Managing Goods and Services
12. Developing and Managing Prices.
13. Marketing Channels and Supply-Chain Management.
14. Retailing, Direct Marketing, and Wholesaling.

PART V: PROMOTION DECISIONS.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
Online Appendices.
Financial Analysis in Marketing.
Sample Marketing Plan.
Careers in Marketing.

Reviews


There are no reviews yet.

Be the first to review “Solution manual for Foundations of Marketing 6th Edition William M. Pride”